ICW is India's largest celebration of the country's burgeoning cocktail culture. Week-long curated cocktail menus at top restaurants & bars, and bar takeovers by expert mixologists are followed by a festival weekend — the Cocktail Village. It features pop-ups by top international & homegrown alco-bev brands, musical acts, a retail alley, interactive sessions, and much more. With several editions across multiple cities under their belt, ICW sees a footfall of 5,000+ at each festival. 

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Our role: social media, digital design, copywriting, event coverage, digital advertising

Our impact:

• propelling follower growth on Instagram from 2,000 to a community of 20,000+ with strategic targeted content campaigns 

• playing a part in growing the number of festival attendees from 2,000 in the first edition to 12,000+ in the most recent edition, via consistent event promotion and a targeted content strategy that led to increased ticket sales