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A lively two-day festival celebrating India's best wine and beer brands, along with acts by some of the country's top Indie musicians. Editions of the festival have taken place in New Delhi, Mumbai, Bangalore, and Pune. 

Our role: brand strategy, social media management, ads strategy, event coverage

Our impact:

  • helping establish a cohesive brand narrative and strong positioning, and growing the online community, resulting in a loyal fan base

  • playing a part in increasing the number of festival attendees increased from 1,500 in the first edition to 5,000 in the most recent edition via targeted content strategy and consistent event promotion

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